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David Guetta deepfakes Eminem’s voice during a rave (2023)

Photo: Andreas Rentz
Photo: Andreas Rentz (Getty Images)

New advancements in large text language models and AI’s capable of impersonating voices means, with enough tweaking, an intrepid artist or misinformation pedaler can use new AI tech to make a celebrity say just about anything they want. That might not be great for society long term, but it can lead to some cool music. French DJ David Guetta proved that point earlier this year at a rave where a voice sounding eerily similar to rapper Eminem came over the speakers saying, “This is the future rave sound. I’m getting awesome and underground.”

In a Twitter post, Guetta said the clip, intended as a joke, was made by combining a text generated from one model in the style of Eminem with another AI capable of generating mimicry audio.

“There’s something that I made as a joke and it worked so good!” Guetta said on a clip posted on Twitter. “I could not believe it.”