Amazon's been testing a new design for its homepage, and it appears that this rather dark-and-stormy front page has today been appearing for far more users across the U.S.

Amazon has apparently been working on a design refresh since July. Now, it seems Amazon is selectively using this new front page on a variety of operating systems and browsers. The changes aren't huge‚ÄĒthe dominant one is a flat dark bar across the top of the page, with a new dropdown menu for Fire and Kindle products. Product pages remain unchanged.

Advertisement

But when millions of people visit your site every day to buy things from you, major change is a bad idea; for Amazon, this is a fairly major move. And with such a widespread rollout so far, it looks like this darker front page could be the one we're all using before too long. Let's wait and see. [Amazon via Verge]