This new ad for Puma’s v1.08 soccer boot freaks me out. In the year 2178, soccer players will have their legs ripped off and replaced with weird cyber-horse legs, so they can trot around and do kangaroo jumps for the amusement of their beer-swilling orthohuman masters. Until then, the ad says, the closest you can get to being a deformed cyber-beast athlete is to buy Puma’s newest model. It’s just the latest in a long line of freaky dystopian adverts.
http://io9.com/344642/cybervertising-proves-cyber-may-not-be-so-punk-anymore
