In an excellent example of how to reach the ‘tween audience, the White House Office of National Drug Control Policy is now offering some hep ringtones for cool cats and hot eats or whatever it is kids in commercials have been forced at gunpoint to say.
What better way to convince kids to stay off drugs than with poorly conceived and highly uncool ringtones and greeting cards peddled through an obviously astroturfed website? Perhaps they should sell t-shirts that say “I Hate Weed and Also Wet the Bed.”
