Ars reports that about 800 retail store employees that were fired for collecting $100 store credit rebates. On iPhones Apple gave 'em for free. If true, it's a pretty tasteless thing to do after receiving a gift. [Ars]
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To me it would not have been worth the $100 to struggle with my conscience. Virtue is its own reward, since nowhere else is it apparently valued or expected.
That being said, good accounting practice says Apple should have known better.