Privacy confusion
“What happens on your iPhone stays on your iPhone.” Apple has littered the world with billboards with phrases like that and catchy slogans like “Privacy. That’s iPhone”
Turns out, not so much. In October 2022, Gizmodo exclusively reported on research demonstrating that Apple collects detailed, real time data about what you do on its apps—even when you turn off an iPhone privacy setting that explicitly promises to stop that data collection. The problem is now the source of at least a dozen privacy lawsuits.
But Apple falls short on its privacy promises in other arenas too. Apple’s famous App Tracking Transparency Setting, which you see when apps beg for permission to track you, doesn’t prevent a wide variety of tracking techniques, even though it could. Apple also lets apps make blatant misstatements in the “privacy nutrition labels” developers fill out in the app store.
All of this leads to a lot of misconception about what actually does and doesn’t happen on your iPhone.
