iRiver iFP-100 Prism
As the popularity of the iPod grew, it further opened the floodgates of MP3 players hitting the market. But the iPod was also a premium-priced product, subject to the famed ‘Apple tax,’ and most users were looking for a much cheaper solution. That allowed iRiver to swoop in with devices like the more affordable and much smaller iFP-100 Prism—so named because of its triangular design—that also included a built-in microphone so it could be used as voice recorder. The strategy worked, and by the end of 2002, the company had claimed almost 20% of the MP3 player market. Its dominance would continue to grow in the coming years.
