Iomega HipZip
One of the ways companies tried to get around the high price of flash-based memory in the late ‘90s was to use removable media instead, like memory cards. That’s what Iomega did in 2000, but instead of going the Compact Flash route—the most popular memory card format at the time—it chose its own proprietary Pocket Zip disks for its HipZip MP3 player. Each disk held 40MB of music and sold for a very reasonable $10, but by that point, Iomega had already made a bad name for itself from the ‘click of death’ issue with its Zip drives, and neither the HipZip nor the Pocket Zip disks were popular with consumers.
