Apple now Apple Inc.

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

10:58: Steve says as of today, Apple's changing their name from "Apple Computer Inc." to just "Apple Inc."

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10:59: He says this is because of the new focus on non Mac stuff.

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DISCUSSION

OOOoooohhhhh...

Did NBC know about this beforehand? They keep putting "Apple Inc" in the closing credits for "Heroes"...