South Korea is a pretty fierce place for the MP3 player market. Apple only holds a measly eight percent of the market share there, compared to the 280 percent that they seem to hold over here in the states. In a fit of rage, Apple has decided to file a complaint against iOPS regarding two of their MP3 players, the Z5 and the Z3. Apple is claiming that these two models are ripoffs of the iPod Mini because they share similar layouts, have a screen (??), use round controls and are available in similar trendy unique colors. iOPS is currently the fifth most popular MP3 player manufacturer in South Korea and holds around five percent of the market share. Nice one, Apple—if you can’t beat ’em, sue ’em!
iPod Not Selling Well [Digital Media Thoughts]
