In a marketing stunt that is sure to backfire, AT&T Wireless is going to start sending actors dressed up as grandmothers out into public places like Grand Central Station to shush rude cellphone users who speak too loudly on their phones and reward polite ones with candy and vouchers for accessories. I’m sure someone things this is a clever idea, but publicly confronting your customers with their bad behavior is usually not a good idea. Any AT&T Wireless subscriber to whom this happens is probably going to be so pissed off from being embarrassed in public that they’ll want to cancel their service. Imagine if Budweiser went around during Mardi Gras and chastised people for behaving foolishly when drunk. I mean, sure, we all wish that someone would do this sort of stuff, but it’s not exactly a way to endear yourself to other people.
Read [Via MobileTracker.net]
