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Augmented Reality App Puts a 3D Starship Enterprise In The Palm Of Your Hand

To promote the release of Star Trek, Paramount has launched Experience the Enterprise, an augmented reality web application that allows you to explore the 3D ship in the palm of your hand.

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If you have a webcam, all you need to do is download the ActiveX control when prompted and print out the test page platform (you can also use your iPhone for this purpose). When the image is placed in front of the screen BAM—3D Enterprise. I tested it out myself and I can say it works just like this video. It's definitely worth trying out yourself. [Experience the Enterprise]

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DISCUSSION

So, what does it actually do? Does it just recognize the image of the poster or is there imbedded coding in the picture to make the A.R. work?