Completely eschewing modern marketing buzzwords like interactive, battle-action, and even iPad-friendly, WOO Toys has created a simple line of wooden vehicles that stress form over function to encourage imaginations and keep playtime simple.
Don't for a second think that simple is a bad thing, though. Hot Wheels cars don't do much more than roll, and they've been a best-seller for decades. And while die-cast cars look like right at home tossed in a toy box, Vladimír Žák and Roman Vrtíška's WOO Toys creations almost seem like they've been lifted from an art gallery. In fact, you might find it hard relinquishing them to your kids, especially since they're only available as custom orders—so maybe these ones will stay in the hands of mom and dad. [Woo Toys via Cool Hunting]