Reggie Fils-Aime became the suit every Nintendo fan knew
“My name is Reggie. I’m about kicking ass, I’m about taking names, and we’re about making games.” This is how the public face of Nintendo introduced himself to the public at the 2004 E3. At first glance, the man who would revamp Nintendo of America’s public image looked like any one of thousands of men in suits, but his aggressive and at times direct verbal jabs at Sony and Microsoft made him a standout. Some fans started calling him the “Regginator,” a word that stuck with him throughout his career until he resigned as Nintendo of America president in 2019.
