The big PS3 price reveal
The 2006 Sony press conference was perhaps the most infamous of E3’s long history. The nearly two-hour-long showcase detailing the PS3 was awash in poor planning and even worse execution. It took up until the very end to learn the most mocked aspect of the console: its price tag. The $599 60-gigabyte model was a steep asking price compared to its contemporaries, though there was still high demand for the console at launch.
