Breaking! PMA 07 Live Blog: Sony Announces Expansions to Alpha DSLR Line

Illustration for article titled Breaking! PMA 07 Live Blog: Sony Announces Expansions to Alpha DSLR Line

Sony started off its press event with the usual marketing blather about how many units the company's sold, but then got into the actual news when it announced additions to the Alpha line, which was launched in July of last year. The company announced two unamed DSLR cameras aimed at higher market segments, set to ship this calendar year.

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One of the new models (pictured above) will target the "high amateur" market segment and offer "higher performance than Aplha 100." It will have a new image sensor on board, but the company didn't offer any more detail than that.

The highest-end flagship model will have an even higher-rez BIONZ image processor that was specifically developed for it. The company also announced it will add more lenses to the line, such as 24-70mm, 70-300mm, 28-250mm lenses.

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DISCUSSION

This didn't seem all that exciting until the new lenses were mentioned. The fact that none of the lenses go wider than 24mm seems to suggest the possibility of a 35mm sized equivalent sensor. You know—since 24mm really isn't all that wide on the aps sized sensor. Alright, let's start the full frame frenzy.