Breaking! PMA 07 Live Blog: Sony Announces Expansions to Alpha DSLR Line

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Sony started off its press event with the usual marketing blather about how many units the company's sold, but then got into the actual news when it announced additions to the Alpha line, which was launched in July of last year. The company announced two unamed DSLR cameras aimed at higher market segments, set to ship this calendar year.

One of the new models (pictured above) will target the "high amateur" market segment and offer "higher performance than Aplha 100." It will have a new image sensor on board, but the company didn't offer any more detail than that.

The highest-end flagship model will have an even higher-rez BIONZ image processor that was specifically developed for it. The company also announced it will add more lenses to the line, such as 24-70mm, 70-300mm, 28-250mm lenses.