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CBS to use Bluetooth Billboards to Promote Fall Shows

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

CBS will be loading up Grand Central Terminal train station in NYC with Bluetooth enabled billboards to promote their fall lineup. The billboards will beam video clips of five of their primetime shows to Bluetooth enabled cellphones, smartphones and PDAs. They will offer clips from the shows Shark, Smith, Jericho, The Class and CSI. Each show will have its own billboard.

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No worried about CBS forcing the shows onto your phone. Before downloading you are required to accept the video from the CBS billboard. The 30 second clips should take around 20 seconds to download. Now, how long until a news headline reads "CBS Bluetooth Billboards Hacked, Distributes Sick Fetish Porn"?

CBS Promotes Fall Lineup With Bluetooth [ClickZ]

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DISCUSSION

I saw one of these yesterday in the tunnel between the Times Square shuttle and 4/5/6. Didn't get a chance to try it out, maybe I will later this week.