Cisco Acquires Pure Digital, Makers of the Flip Video Cam, For $590 Million

Illustration for article titled Cisco Acquires Pure Digital, Makers of the Flip Video Cam, For $590 Million

Cisco is surely on to something: an enterprise mobile videophone? $500,000 internet backbone router with cute modular Flip video cam? Or maybe they just want a consumer horse besides Linksys in their stable that clearly has some legs: Flip's video cams have sparked a netbook-like fever, with everyone and their brother getting into the tiny HD camcorder game. The deal is expected to close by Cisco's fourth quarter of 09.

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DISCUSSION

Cisco has been so active in buying property and re-selling it that it seems reasonable that they are just trying to flip it.

Get it — "flip it"? It is like a joke on the name of the video camera, but it also means to re-sell it. Kind of funny. Don't you think? I worked on that one all night. Don't thank me. Really. It's okay.