Winner: Toys

Toys are always a big deal at Comic-Con, mainly because—unlike games, shows or movies—you can put them on the convention floor for people to look at, take photos of, and enjoy up close. This year was no different, with companies big (Hasbro, Mattel, Lego), medium (Neca, Super 7), and small (such as Syndicate) having stand-out reveals and displays. Lego impressed with its Brickbuster experience, Hasbro unveiled its incredible Ghost Haslab, Mattel had a rad Jurassic Park exhibit, Super 7 had an unforgettable new Thundercats lair, and Syndicate had toys for True Romance, just to name a few.