Conan Follows Old Spice Guy Into Instant Video Responses

You could argue that the Old Spice Guy's adventure in instant response was lightning in a bottle, that you'd be crazy to try to replicate it. But I've got faith that if anyone's up to the challenge, it's Conan O'Brien.

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Conan's going to be responding to questions on his Facebook page today, although with over 1,000 comments already in the queue you'd better hustle up. [Facebook via Splitsider]

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DISCUSSION

Is it just rumor, or didn't the Old Spice Guy do nothing/little to increase sales and will therefore be forgotten?

I'd think Conan's presence could sustain the idea for a while, even if he didn't think of it first.