Nintendo R.O.B. (Robotic Operating Buddy)
Rating: 8/10 as a marketing tool, 0/10 as a robot. As we’ll find out tonight when Tesla reveals more details about its upcoming robot project, robots have long been a captivating marketing tool, promising the future while usually under-delivering. That was definitely the case with Nintendo’s R.O.B., a peculiar robotic accessory included with the NES to make it seem like far more than just another video game console. I can remember being fascinated by R.O.B. in TV commercials for the NES, but the few friends I knew who actually had one found it a frustrating video game companion, and most couldn’t tell me what it was used for.
