This interactive ad is actually two commercials in one. If you let the video roll, you'll end up with your average car commercial. But if you press R in your keyboard while watching it, you'll see a badass action film. Of course, the combination of the two makes it even cooler. Watch the full ad here.
I love this ad, it reminds me a bit of Drive, the music and feeling, and I like the connections between the two timeframes.
However, if it wasn't for the pressing 'R' novelty then it wouldn't be quite as interesting. I saw this on Reddit and people were acting like it's the next Citizen Kane, saying it has an amazing attention to detail...ok Reddit.
Don't get me wrong, it's a good ad, and the directing is good, but the actual story/directing doesn't deserve as much credit as whoever came up with pressing 'R'. I really like it and the atmosphere but if you put the two together (Either put the dark first, or put it second for a non-linear story) it wouldn't be as good.
Just wanted to throw that out there. Again, I like it a lot, but those Reddit dweebs were giving it more credit than it deserves. Someone's bound to ask me "well wher is ur pres r ad eh ??" as if I can't be a critic.