Dang, people don't notice the homeless even when they're family members

To most people living in cities around the world, the homeless have essentially become invisible. They blend into the streets, they're background noise, they're just a part of the fabric of a city like buildings and street lights and crosswalks. Only... they're human. Just like us. To prove how invisible the homeless are to normal decent folks, NYC Rescue Mission did a social experiment where they dressed people's family members as homeless to see how they would react. Everybody just walked by without saying a word to their family, some never even gave a glance to their relatives.

The clip gets a bit heavy handed but if you can ignore that, the NYC Rescue Mission wants to do something to help out the homeless.

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