I can listen to Dieter Rams talking about anything for hours. However, from this new and fascinating seven minute video, I would like to focus on the quote above. Watch it in context, and enjoy:
https://gizmodo.com/1960s-braun-products-hold-the-secrets-to-apples-future-343641
Here is the other quote I also find applicable to the current situation:
https://gizmodo.com/apple-acknowledges-iphone-4-reception-issues-says-dont-5572279
I had to do really normal things to help the engineers.
https://gizmodo.com/apple-design-vs-apple-engineering-5575412
Perhaps some of Dieter Rams’ fans should stop and ponder the two quotes above. Just for a little while, mind you. After all, while sometimes they could make big mistakes, most of the time they take Rams’ principles to near-perfection.
https://gizmodo.com/design-test-note-fragile-beauty-5572546
