Insulate yourself from your enemies by building a cult of personality and an army of sycophants that viciously attack perceived opponents
Nothing enhances a brand’s perception and value like cultivating an image of oneself as an almighty, irreplaceable ubermensch with unrivaled vision and a mission far grander than mere business—just ask the late Steve Jobs, Elon Musk, or a certain Saudi prince! Any tech CEO worth their salt has a keyboard army ready to go, whether it’s to harass and harangue critics, talk up their every move as a bold and game-changing endeavor, or simply rally the wagons at the mere hint someone else could do the job.
We’re, uh, sure that Mr. Trump has some thoughts on this matter.
