Chief customer officer Sarah Personette
Sarah Personette, Twitter’s former chief customer officer, quit the company on Oct. 28, hours after Musk officially closed his deal to buy the blue bird app after months of trying to get out of it. Personette was Twitter’s main point of contact to advertisers.
In a goodbye message on Twitter posted on Oct. 31, Personette said she believed her most important work at the company was “championing the requirements of brand safety.”
“While uncertain how many there would be, I spent my last few days at the company continuing that commitment. And I want everyone to know I do believe the new administration understands the importance of holding up the standards of [the Global Alliance for Responsible Media],” she tweeted. “To my customers, there was never a time I thought you stopped believing in us. Through the epic moments and the challenges, I can share that it truly felt like a community.”
Notably, Personatte resigned one day after sharing Musk’s open letter to advertisers promising not to turn Twitter into a hellscape. On Oct. 27, she shared that she had talked with Musk and was “looking forward to the future.”
