General Motors
One of the first companies to generate attention for cutting off Twitter ads was General Motors, which, it’s worth noting, is a competitor to Musk’s Tesla. Days before Musk’s Twitter purchase went into effect, GM announced it was “pausing” its ads on the platform, telling reporters:
We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.
According to some analysis, GM was spending an average of $1.7 million a month on Twitter ads. The move would set the stage for more advertising troubles over the coming days.
