Pantone, self-declared arbiter of visual light, has defined more colors than you would think imaginable. But with many colors comes a problem: how do you remember the names? This project uses emoji to try and help.

Designed by Burro Studio, this series of images imagines a world in which Pantone color strips ship with helpful emoji to provide a visual reminder for the name. ‘Cheese Burger’ is obvious; ‘Spank Peach a little less so.

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Burro’s project is almost certainly never going to see the light of day, but it’s a neat reminder that Pantone’s time-honored system could use a modern revamp. Just maybe not with emoji.

[Burro Studio via Fubiz]

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