Skip to content
io9

Exo’s Latest Hit Song Lightsaber Is Catchy Product Placement 

By

Reading time 1 minute

Comments (0)

Everyone’s jumping aboard the Star Wars train (Even Japan – literally). Korean pop band Exo has a new song out called Lightsaber that’s pretty catchy.

The titular weapon actually isn’t in the video all that much – watch through to the end, but the band is an official ambassador for the film, and the song appears to be a bit of a tie-in for the movie. The song makes a bit of sense on the marketing end: Exo is one of Korea’s more popular bands in recent years, with a huge audience.

[Daily Dot]

Explore more on these topics

Share this story

Sign up for our newsletters

Subscribe and interact with our community, get up to date with our customised Newsletters and much more.