Whether or not it’s a pathetic ploy, you’d think technology companies would have figured out by now that quickest way to appear as if you’re desperately trying to appeal to Generation Y is to insert the word “Extreme” into the name of your product. Apple, a company from which one expects better, just named the new version if its AirPort wireless system the “AirPort Extreme”, a move which defies credulity. And now continuing the trend, SiPix named their new 2.1 megapixel digital camera the StyleCam Extreme. Couldn’t anyone come up with a product name that didn’t need to resort to using a buzzword from several years ago?
