The Wranglerverse
Unfortunately, Wrangler’s entry into the world of VR never materialized. Last year, the jeans brand unveiled an NFT project with musician Leon Bridges, which notably launched just when NFT prices were heading into the toilet. A few lucky fans had an opportunity to get their hands on a NFT version of a denim suit designed for Bridges, pictured above. (You can call the man a sell out, but if Big Jeans comes knocking, you better believe I’ll be making some NFTs too.)
To coincide with this exciting announcement, the company said it would would host a “Wranglerverse” event in September. But September came and went without any word about the promised digital jeans experience. The word “Wranglerverse” has been scrubbed from the company’s website. Sadly for all the Wrangler heads out there, it seems the plan was scrapped. I can’t imagine why.
