2. Taco Bell
Taco Bell’s app does what it should: makes it’s complicated and ever-changing menu super easy to navigate. The rewards system is also a winner. You don’t get a tiered choice to redeem your points (e.g. this many point equals this item), you instead get a mystery reward that you get to choose, with some pricy options to boot.
This app has also come an incredibly long way—it was borderline unusable about two years ago. Taco Bell has so much faith in their app that the franchise even opened a mobile-based restaurant earlier this summer.
