What’s up with the Drudge Report?
Looks like another chapter in the mystery of the Drudge Report, the spooky breaking news aggregator that was, at one point during the 2016 election, the second-most-visited media outlet on the web. (Currently, it stands at number 74 in that category.) Craig Silverman of Buzzfeed News reports that the site has lately been directing loads of traffic to a page run by an Armenia-based developer, which rips and reposts articles directly from the New York Times and other media outlets. Silverman found that Drudge directed 8 million hits to the site dnyuz.com since November. After Buzzfeed contacted Google, the company booted dnyuz.com from its ad network.
Strange, though it’s not the first time Matt Drudge, media’s Riddler, has driven traffic to a questionable site. In 2017, the Washington Post noted that Drudge has also driven a significant amount of traffic to RT, Sputnik News, and InfoWars, especially during its election cycle boom.