More Advanced Restaurant Apps
The pandemic-induced surge in online ordering prompted an uptick in restaurants developing and enhancing their own apps. Apps from restaurants like Chipotle, Shake Shack, and Dominoes let users stalk their food at different stages of its readiness and when it’s on its way to their homes (and collecting plenty of data in the process). On the restaurant side, Restaurant Dive notes a number of fast food chains like Taco Bell are using location tracking data to keep tabs on diners or couriers in order to have their order ready for pickup just at the right moment.
