Like many MVNOs, Helio—the one for kids—is finding it rough going. While the business model seems sound—sell cheap telephone and Internet connectivity to cool teens—it costs Helio $300 to gain a subscriber and after investing $440 in Sprint’s EVDO network, investors SK Telecom and Earthlink have to recoup their loses pretty quickly before someone—probably Sprint—pulls the plug.
Growing pains? Sure. Death rattle? Not yet.
Subscribtion Link [TelecomsKorea via MobileMag]
