SAG-AFTRA endorses bill that would protect creatives from deepfakes

You’ve probably seen some AI “music” circulating or seen a deepfake involving a celebrity you know. Well, the entertainment industry isn’t thrilled about it. This week, SAG-AFTRA, the union protecting actors and voice actors in Hollywood endorsed a new bill that would outline specific protections for creatives who don’t want their likenesses to be used in the creation of AI media.