Philips has released the SA1200 DAP to appeal to the average music listeners everywhere. Nothing to spectacular or fancy about this one, it plays music. Easy enough. The SA1200 is powered by a AAA battery, includes a tiny LCD screen, can play back MP3, WMA and WAV and record audio with an integrated mic. It is available now at some places for $65 or so and comes in 512MB and 1GB flavors.
More Philips genericness: SA1200 [dapreview]