Apparently the latest trend in swaying Indian voters is to offer TVs, DVD players, and cell phones—a plan that is working much more effectively than the previous appeasements of alcohol (which led to hung-over no-show voters) or money (which was usually stolen). Some retailers are liquidating sizeable quantities of overstock to election campaigns, taking advantage of the large-scale gifting being done. One campaign marketer is spamming voters with email, then offering gifts to those that respond.