“To see one great way to handle the sometimes awkward manner by which a site author makes the transition from opinion-editorial to commerical advertising-retail in their work. this, refer to Gizmodo. This site is practically a poster child for some elements of the best practices’ I’m advocating here. It’s a weblog about new gadgets—and so it almost can’t help but cover many hard-to-find, relatively big ticket items, for which the author will get decent affiliate commissions. The sales angle is upfront, with a remote site buy’ link often next to a read’ link which connects to a more indepth review on-site or off. The author handles this in such a way that visitors not only can’t be misled, but may be downright appreciative that such buy links have been made so handy in context.”
