Korean electronics mega-firm and cellular handset maker LG has announced sponsorship of both the Iraqi national and Olympic football teams. LG, which spends $7 million a year on football (pronounced ‘soccer’) marketing alone, sees the sponsorship as an opportunity to help revitalize the flagging Iraqi football league, as well as a highly-visible avenue for promoting their brand in a burgeoning economy. Now if they’d just hire the Iraqi Information Minister Muhammed Saeed al-Sahaf as the official announcer. “Now even the opposing team’s coaching staff is under siege. We are hitting goals from the North, East, South and West. We chase them to the goal and they chase us there. But at the end we are the people who are scoring on them. And it is not them who are scoring on us. Our initial assessment is that they will all die.”
