Yaccarino is All-in on the ‘Everything App’ Concept
Twitter’s CEO reiterated again and again how transfomrative changing the branding on Twitter would be, calling it a “liberation.”
“The rebrand represented a liberation from Twitter,” Yaccarino said. “A liberation that allowed us to evolve past a legacy mindset and thinking, and reimagine how everyone on Spaces who’s listening, everybody who’s watching around the world. It’s going to change how we congregate, how we entertain, how we transact all in one platform.”
Musk wants to change Twitter into an everything app akin to platforms like WeChat in China. Of course, you first have to ignore the role the Chinese government has in monitoring and policing that app. Musk has also previously described his dream app as a “blockchain social media system that does both payments and short messages/links like Twitter.” Nowhere has Musk or Yaccarino since held up the ideals of a blockchain system, but it’s unlike Musk to really leave something like that behind.
