Yaccarino Said the ‘Infrastructure Improvements’ Have Gone Rather Well
Eisen asked Yaccarino why Twitter should go ahead and change its name considering it being such a “strong brand” adding “some people say it’s like [Johnson & Johnson] changing Band-Aid.”
The Twitter CEO said that if you stay the same, then change is only “incremental.” She then added “If you think about the velocity of product changes, infrastructure improvements that have happened over the last 10 months, it kind of answers the question of why rebrand.”
For regular Twitter users, the site has become mired in outages and features breaking down. Most recently, the site nuked its own TweetDeck feature after installing rate limits for viewing posts. Users have started to feel like every time Twitter adds a new feature or tries to fix an issue, it ends up breaking something else.
