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Omega Mart

Image: Sabina Graves/Gizmodo
Image: Sabina Graves/Gizmodo

Still, she notes that the team realizes it still creates an incentive for a game that’s not entirely there, which Meow Wolf fans get but competitive-natured general audiences might find hard. “It really creates sort of a gamification of the exhibition that we don’t really intend, because we really wanted to give people just a new way to engage with the space. But you know, of course people coming into an unknown are, like, ‘What do I do with this thing? Oh, it must be a game. There must be a way to win it.’ So then you would just have people go to the space and then boop everything, ‘and then I’ll win! All right, what’s my prize?’ We’re your prizes. You had a good time at Meow Wolf,” she laughed. “So I think we’ve been trying to figure out, like, what is the balance between creating a game experience which people love … while also not setting people up for disappointment.”