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Microsoft: "Blu-ray is Going To Be Passed By As a Format"

Illustration for article titled Microsoft: Blu-ray is Going To Be Passed By As a Format

Need further proof Microsoft will never adopt Blu-ray, as you clutch your HD DVD drive to your chest and sob for Microsoft's halcyon HD format days? Xbox 360's UK director Stephen McGill has reiterated the future is digital downloads.

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McGill told Xbox Achievements that "people have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay," referring to the Zune service.

Instead of launching an Xbox 360 with integrated Blu-ray drive, "people now recognize what a smart decision it was to keep the [Xbox 360] pricing low."

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Fair enough that Microsoft will never put its name to a Blu-ray drive-equipped product, but what about those add-ons Ballmer promised were coming last year? [Xbox Achievements via Thinq]

Image Credit: Niubie

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DISCUSSION

I'll be happy when blu ray goes away just so I don't have to fast forward through the ad for it at the beginning of EVERY SINGLE FREAKIN' MOVIE I get from Netflix!

Ugh. My Xbox needs a setting to always skip those.