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Microsoft Sponsors Frat Party To Make Zune Cool

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

While most of the Free World has already written off the Microsoft Zune as being way too little, way too late, that didn't stop the Redmond behemoth from desperately trying to make its Little DAP That Couldn't appear to be "cool" at U Penn. The company sponsored a Sigma Alpha Epsilon frat party last weekend, where all the cool kids used a Zune for the first (and last?) time. Microsoft was trying to bolster its image on campus by sponsoring some silly beer drinking cabal's get together. Who knows, maybe Microsoft will start sponsoring other totally hip events and functions, like the AARP Annual Dance Contest or a Daughters of the American Revolution baby shower.

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Hey, Microsoft, I'm thinking of throwing tupperware party next month. Let me know if you're interested.

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Too soon for Zune? [Daily Pennsylvanian]

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DISCUSSION

halloweenjack
halloweenjack, King of the Wild Frontier

SpacemanSpiff: the point is, the XBox did have Halo, which was the best-selling game of the year for four years in a row; its sequel was also hugely successful. XBox Live also had a couple million subscribers by the time that the 360 came out. Microsoft, like most companies, doesn't throw good money after bad, otherwise we'd be seeing Microsoft Bob 5.0/XP/Vista.