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Microsoft's New Search Engine Might Be Called 'Bing'

Microsoft is planning to publicly unveil their new GOOGLE KILLER, codenamed "Kumo", to the public at All Things D as early as today. We don't know a whole lot about it, but word is they're calling it "Bing", as in the cherry, the Crosby or the sound of Microsoft's planned $100m planned advertising budget bouncing off of Google's market share.

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Maybe it's a little silly, but it's definitely catchy. Say it: Bing. Bing. Bing. [PC World via PocketLint]

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DISCUSSION

I don't think there is much that can stand up to "the Google." There's was just something about 10 years ago with that damn simple home page and the (then) unmatched results that got everyone hooked. It's like trying to come off of smack by substituting it with peanut butter...

Everyone is going to try and compete (and they should) but it's a tough one. Eventually they will over play, get too big, put too many "things" out there and people will loose interest. The biggest appeal was their simplicity (as I type in Chrome).