Ah, true love. So pure, so wild, so brazenly marketed!

On Wednesday, supermodel Miranda Kerr announced in an Instagram post that she said ā€œyesā€ to boyfriend and Snapchat CEO Evan Spiegelā€™s proposal of marriage. And in a beautiful touch, she did it with Snapchatā€™s just-launched product integration: Bitmoji.

Advertisement

Snapchat purchased Bitstrips, the company behind Bitmoji, back in March for a reported $100 million. Yesterday, the company announced that the integration was complete. What a way for Spiegel to celebrate!

Itā€™s unclear which specific Bitmoji illustration Kerr used, but Us Weekly claims itā€™s a ā€œcustom Snapchat filter.ā€

Advertisement

Best wishes for a beautiful new future, you two lovebirds!

[Re/Code]

Advertisement