Now, if you go to any major broadcaster's website—ABC, CBS, NBC, Fox—to stream episodes of Lost or 30 Rock or whatever, instead you'll get a big fat error message, keeping your Google TV away from the video goodness within. The networks don't want the line between television and online content to be blurred too much—for one thing, online content pulls in a lot less ad revenue, so if you're going to watch stuff on your television, they want you to watch actual broadcasts.
How do the companies know its a google TV device? Couldn't google modify it so there is no way to tell the difference between a google TV box and a regular computer? That seems to me to be the easiest way around this kind of stuff.