Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Okay, Nope: This Is the Best Booth at CES

Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES

I'm sure whatever booth Robbie checked out at CES is great, but the best booth at CES didn't come from an ultrabook or smart TV manufactuer. Nope, it came from Audi. I am steadfast in my belief that it is BETTER. Like OMGDONTEVENTRYTOARGUEWITHME better. What makes it so great, exactly? Um, have you looked at the photos yet?

Advertisement

The Audi booth is a Bauhausian wet dream. Stark white floors gazed upon by a grid of fluorescent lighting topped off by a sheet of mirrors. The outside is surrounded by panels spaced just far enough apart to let the light escape onto the show floor. Inside are cars of the present, cars of the future, and interactive driving demos.

Advertisement

It helps that the booth is an oasis amidst a desert of car audio tech—which I'm pretty sure has been in stasis since the mid-2000s—but you could have put this among the Sony's and Samsung's and Microsoft's and it still would have stood out. Beyond any rationalization I could provide, the booth has a visceral awe factor when you see it in person. Its pull is magnetic. I could care less about anything they had on display (oh wait, take that back, Tron concept car, do want), yet the words "ooh, shiny" literally came out of my mouth.

Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Advertisement
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Advertisement
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Advertisement
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Illustration for article titled Okay, Nope: iThis/i Is the Best Booth at CES
Advertisement

Share This Story

Get our newsletter

DISCUSSION

pixelsnader
PixelSnader

Dear Audi,

Don't have your car wheels stick out from the main body on a city car. You're wasting precious inside-space.

Sincerely,

~Me