Palm Pre Ad Creator Pretends that His Commercials Are Good

Illustration for article titled Palm Pre Ad Creator Pretends that His Commercials Are Good

Say you're Gary Koepke, co-founder of Modernista, the ad agency behind those horrendous crazy lady Palm Pre commercials. And say the whole internet notices that your commercials suck. What do you do then? You start BSing even harder, that's what.


We weren't trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don't have to look you in the face.

Mr. Koepke, the only reason we haven't told your face that your Pre commercials are horrible is that we haven't seen your face.

The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing.

The Pre is being talked about more than other phones because it's the first decent iPhone competitor and, simultaneously, one of the fiercest gadget Hail Marys in recent history. That's the good thing.

Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.


These ads are not stories, unless the story is a crazy chick talking gibberish on national television—which most of us would consider too unlikely a premise to suspend our disbelief—and we're a site that can go on about Batman for days on end.

It's a very different look and feel for this sector. There's nobody involved in an iPhone ad, and ‘Your life is on BlackBerry' - isn't that great? Instead of having a life? We wanted a middle ground between those two places - what about the people who want a really great smartphone?


People who just want a really great smartphone are just people. Not crazy people.

I'd also like to add that getting people to talk about your commercials does not make them good, nor does it strengthen a brand. Apple could portray a monkey defecating on an iPhone in their next commercial. And trust me, the whole world would be talking about the event. But does that commercial make you want to buy an iPhone? No. [Advertising Age via BGR]




Whether or not you like the ads, they work. They are memorable and put the Pre into people's heads. You might have already known about the Pre but that is because you work in fucking tech journalism, of course you know. Tons of people had never heard of the Pre or even Palm but the advertisement gets them thinking about it. These are people who do not care about the specs of a phone or the specific features. These are people who will now check out the Pre when they need a phone instead of going straight for the iPhone.